TME has succeeded in advertising and promoting with showing their core competence and the company strategy for safe environment by supporting volunteered initiatives through NGOs to share awareness of ECO Driving steps under corporate society responsibility programs and activities.
The three ovals in the new logo combine to form the letter "T", which stands for Toyota. They use resources to generate competences which is applied in their strategies and competitive advantage also integrate technological resources and the capital in machines so it makes competence in production to contribute in a sustainable competitive advantage.
These tactics will help improve your customer service and brand attractiveness so that you can increase your chances of winning sales.
Opportunity Nowadays one the main environmental problems is climate change and air pollution, customers looking for products which aim to save the environment which is the best opportunity for TME to implement green cars using alternative resources such as, electricity and hybrid engines to reduce CO2 emission to meet the costumers needs and show the society responsibility.
They would also launch newer iterations of their sports cars, namely the MR2Celicaand Supra during this era. Its products are famous with value cost, quality, durability, and reliability and environmentally safe which gives it the strength throughout Europe market.
The company should keep its prices low for this strategy and adopt operational strategies to maintain capability and resources for appropriate prices. For example, the company has sedans, trucks, SUVs, luxury vehicles, and other product lines for every type of customer. Toyota has different products with different segments for costumers which meet the needs of customers from all levels with the high production lines which gives Toyota its good reputation and brand image that reflects positively on the competitive advantage.
Innovation leads to unique and attractive products for all market segments.